% of Frame Market Dollars Spent Among Optical Practices

Some 49.6% of the $8.365.9M frame market dollars spent in the US last year were spent at independent practices, including those owned by ODs, ophthalmologists and opticians, according to the Vision Council’s VisionWatch December 2011 Consumer Barometer report. Some 27.9% was spent with corporate-owned retailers, while 11.5% was spent with mass merchandisers; 4.9% was spent at optical centers in department stores; and 6.2% was spent  with unnamed “other” retailers.


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