Consumers Multitask when “Window Shopping” Online for Eyewear

About 42% of recent eyewear buyers reported using the internet to complete multiple tasks, according to The Vision Council VisionWatch December 2011 Internet Influence Report. When using the internet to search for eyewear most Americans are usually window shopping online. They are conducting research and activities to help them purchase eyewear in-person at a future date. These consumers are looking for possible brands and styles of eyewear, comparing and benchmarking eyewear prices and examining retail locations where they might eventually make a purchase.

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