When asked about what is most important in the eye doctor’s office, 89.2% said that it is very or somewhat important that the doctor’s office utilize the latest technology and instrumentation, according to Jobson Optical Research’s The Waiting Game report. Hours of operation came in next with 61% of respondents saying that weekday hours (before 9 am or after 5 pm) are very or somewhat important and 56.1% saying that weekend hours are very or somewhat important.
The leading edge of the Baby Boomers just hit age 66. This large group of people are going to have a major impact on our practices. They will change our practices over the next 20 years as they move from age 66 to 86. Cataracts, diabetes, hypertension, macular degeneration … chronic disease management is what we need to be preparing for in our practices.
As we think about the Baby Boomers, the most important question is: What is it that the Baby Boomers are looking for in an eye examination? They want two things: personalized attention and high-tech exams. The Jobson research is telling us that almost 90% of our patients want a high-tech exam. So, our action plan is to look at what you are currently doing. Are you offering a high-tech exam? Are patients reporting to you that they are impressed with your high-tech exam? If not, put in place today a plan to make that happen.