New Revenue Stream: Lubricating Eye Drops

Offer lubricating eye drops as part of a treatment plan for dry eye and LASIK co-management patients. Patients enjoy convenience and avoid brand confusion at retail outlets, while your practice adds a new revenue stream.

Instead of giving patients a prescription to hunt on their own for the eye drops, you could offer exactly what they needed right in our office. In the process, you also could build revenues. 

Sell Branded Eye Drops for Slightly More than Pharmacy

On average, the lubricating drops you can sell cost $10 to $15 in a pharmacy. In exchange for the patient’s convenience and the added sense of security that comes from getting the drops directly from you, you can sell the product for slightly more than that.

Keep Inventory Simple

You should only invest in selling one brand of eye drops in three different versions–preserve, non-preserve and gel.

Doctor Prescribed and Sold

Like eyeglasses, contact lenses or any other product you would prescribe for a patient, it is best when selling eye drops to write down your prescription, and hand it to the patient or to the person who will conduct the transaction. Since most of our patients opt for LASIK procedures, you can make the eye drops a standard part of the preoperative and postoperative regimen for every patient. This is an approach that any OD who has a LASIK co-management specialty can emulate. It also works if you are able to make the eye drops you sell a standard part of a treatment plan for patients with dry eye.

Enable Patients to Use Flex-Spending Dollars on Drops

Be sure to write out a prescription for the eye drops so patients can use their flex-spending account dollars to pay for them. When you hand the patient off to the front desk for check out and purchase of the drops, remind them that they can use their FSA dollars.

Display at Front Desk

Make sure all of your patients know they can purchase eye drops from you-and can use their FSA dollars to do so–with a product display at your front desk and a sign that explains the product and the ability to use FSA.

Advertisements

2 thoughts on “New Revenue Stream: Lubricating Eye Drops

  1. […] Act Now: Easy Steps To Take For Better VisionAmerican Eye Center pioneers LASIK surgeryYour Choices For Eye Surgery Other Than LASIK Surgery treatmentBreakthroughs In LASIK SurgerySeeing Into The Future – Laser Eye SurgeonsSeeing Into The Future – Laser Eye SurgeonsDr. Bajenova to Join The Harman Eye Clinic in JulyWellington Clinic, Laser Eye Surgery, Part 1 of 2 – lasik eyesNew Revenue Stream: Lubricating Eye Drops […]

    Like

  2. […] #split {}#single {}#splitalign {margin-left: auto; margin-right: auto;}#singlealign {margin-left: auto; margin-right: auto;}#splittitlebox {text-align: center;}#singletitlebox {text-align: center;}.linkboxtext {line-height: 1.4em;}.linkboxcontainer {padding: 7px 7px 7px 7px;background-color:#eeeeee;border-color:#000000;border-width:0px; border-style:solid;}.linkboxdisplay {padding: 7px 7px 7px 7px;}.linkboxdisplay td {text-align: center;}.linkboxdisplay a:link {text-decoration: none;}.linkboxdisplay a:hover {text-decoration: underline;} function opensplitdropdown() { document.getElementById('splittablelinks').style.display = ''; document.getElementById('splitmouse').style.display = 'none'; var titleincell = document.getElementById('titleincell').value; if (titleincell == 'yes') {document.getElementById('splittitletext').style.display = 'none';} } function closesplitdropdown() { document.getElementById('splittablelinks').style.display = 'none'; document.getElementById('splitmouse').style.display = ''; var titleincell = document.getElementById('titleincell').value; if (titleincell == 'yes') {document.getElementById('splittitletext').style.display = '';} } Eye Drops Blurred Vision – Blurry EyesightNAC Eye DropsNew Revenue Stream: Lubricating Eye Drops […]

    Like

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s