You may use ABB CONCISE’s contact lens distribution services and be able to offer enhanced contact lens services to patients. You may decide to use a distributor to reduce the number of individual contact lens companies you deal with. That way you can have one bill for all of the contact lenses that you order. The key advantages of ordering through a distributor are: enhanced customer service, availability of all of the contact lenses that you fit, fast turn-around time (if the order is placed before 3 p.m., Monday through Thursday, you can have the lenses in your office the next day), your reps from all of the contact lens companies receive “credit” for the orders you place through ABB CONCISE and you always have trial lenses available.
In turn, using the full range of services of a contact lens distributor allows you to better the patient experience:
Set Up CL Patients to Order on Practice Web Site
By setting up all of your soft contact lens wearers to order their contacts on your web site via ABB CONCISE’s online contact lens ordering system Yourlens.com, you would be reducing your ABB CONCISE bill, and increasing the size of the check you will receive mid-month, which represents “profit” on the sale of contacts from your practice. There is a Yourlens.com a direct link on our web site so patients can order online themselves. You may also have a link to Yourlens.com on your Facebook page. That way you can make sure that every new and existing contact lens patient is set up to order off your web site, and you can send a confirmation e-mail to them while they are still here in the office.
Ordering via Distributor Web Site Enhances Compliance
You can encourage patients to order their year’s supply or select the “auto ship” feature when placing their contact lens order to ensure compliance with the wearing and replacement schedule of their contact lenses. The key advantage of Yourlens.com is the ease of use. You should be able to better serve your patients by not only providing them with comprehensive eyecare (evaluating the fit of their contact lenses and the health of all of the ocular structures,etc.) but also educating them on the importance of the proper care and replacement schedule for their contacts, and sending them a link to order their supply. In many cases, patients order while they are in your office from their smartphones or as soon as they get home.
Market Contact Lens Services Using Multimedia
The marketing of these CL services may be done in your print ads in U.S. 1 newspaper and Town Topics in a syndicated column that appears every other week in both papers, and through e-mail blasts with Websystems III at your office.
Optimize Relationship with Distributor Rep
Your ABB CONCISE rep, should make him/herself available via phone, e-mail and regular visits to your office. Reps can put together laminated sheets that you can use as a tool to educate patients about the savings they will realize when they order a year’s supply of their contact lenses. The quarterly report of contact lenses that ABB CONCISE compiles would help to keep you cost-competitive with your online pricing. In addition to these reports that are produced for you,you are able to go online to the ABB CONCISE web site to track your contact lens inventory finances yourself-making the service a win-win for both you and your patients.